Samsung has a lot riding on what is certain to be the Galaxy S8 smartphone when it launches early next year.
The South Korean company is only starting to recover from the disastrous global recall and cancellation of the Galaxy Note 7 smartphone. It's launching its first product, the Gear S3 smartwatch, in the UK later this month.
And then there's the small matter of Apple's iPhone 7 and iPhone 7 Plus that are currently proving a hit with fans, despite the controversial decision to remove the headphone jack.
Although it's unlikely that we'll see the next Samsung Galaxy phone on our shelves before March 2017, there are already plenty of leaks about the gadget showing up online.